Design design on a dime Design on a Dime 2019 Featured games housing works interior design Interior Designer Saudah Saleem

Saudah Saleem Brings Her Signature Bold Palette to Housing Works’ Design on a Dime

Design by Saudah Saleem for Housing Works

Saudah Saleem’s interiors are infused with saturated shade, cultural parts, partaking paintings, and delightful designs melding types, textures, and finishes. Saleem just lately provided her skills to Housing Works’ Design on a Dime, creating a visual masterpiece that introduced attendees again, repeatedly—including this Downtown editor. Under, Saleem agreed to share the whole lot from her course of and design type to ideas for fellow designers hoping to soon embark on their first Design on a Dime Experience. We hope you benefit from the conversation as much as we did!

Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Saudah Saleem.

Downtown: Was this your first time creating a sales space for Housing Works’ Design on a Dime? What was the expertise like for you? 

Saudah Saleem: That is truly my second yr collaborating as a featured designer at Design on a Dime. Housing Works supplies designers such a singular alternative to share our time, talent and design views as a part of this superb annual fundraising event. We spend months, days, and hours of planning to make our design visions come to life for this one very special night. 

As a returning designer, my expertise was vastly
totally different from my first time round. This yr, because I knew what to anticipate,
I discovered myself capable of loosen up a bit and enjoy the process much more.

Downtown: How would you describe your booth? What was the theme?

SS: My booth combined my love of daring colour, cultural influence, and style with sample, luxe textiles (like velvets and furs), and complicated detailing (did you see the tufting on the sofa or the Mongolian fur on the custom stools?!) to create what I referred to as Soulful Luxe. My aim for the vignette design was to incorporate touches of culture, luxurious and a sense of favor in a means that was eye catching and reflective of a up to date way of life.

Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem.

Downtown: We fell in love with the whole lot about your booth. The place did you supply the whole lot included?

SS: Wow, thanks so much! It was a real pleasure to put together. I liked mixing African-inspired and trendy luxe types to create this look. I used distributors and brands that I absolutely love. What made creating the area even more particular was the truth that, excluding a couple of distributors, all the pieces I used have been from either lady owned/operated or minority owned institutions. 

Wallpaper : Mitchell Black
Artwork: Rachel Stewart Artwork, Brooklyn Dolly, Minted
Rug & Fur Pillows: Nourison
Teak Slice Espresso Table: Phillips Assortment
Black and White Wearstler Pillows: Motif Pillows
Green Velvet Pillows: Arianna Belle
Glass Marble Finish Desk, Pink Upholstered Bench, Bluetooth Document Gamers: Remaining Minimize NJ
Couch/White Chairs: TOV Furnishings
Barstools: Dowel Furnishings
Lighting Sconces: Dunes and Duchess
Mirror: Made Items
Vases/African Accents: Chairish
Brushstroke Lamp: Janna Bek
Brass and Marble Table Lamp, Navy Ottoman with Gold Trim: Mod

Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: Are you able to inform us about your design fashion and how it influenced the way you approached your sales space?

SS: My signature design fashion infuses vivid colour and a mix of both traditional and
eclectic design parts to create an aesthetic that is inspiring and complicated
but approachable.

The areas I design virtually all the time embrace
bold colour, a mixture of finishes, and a nod to style and tradition. While that
sometimes makes for a fun and visually fascinating area, this yr I needed to
present that using these parts might also create a space that is fairly
refined and opulent.  I needed to
create an area that combined trendy luxe with curated and cultural parts. Creating
a well-appointed area is more than just adorning it with cool pieces, it’s
figuring out those items, their story, their history/which means and then utilizing
them in a means that connects with individuals. 
Each distinctive piece I used within the vignette was curated not just for its
bodily beauty but in addition for its capacity to resonate and invoke a sense or
mood. 

It’s also essential to me to design
spaces that aren’t solely lovely to take a look at but in addition snug and
accessible. I feel I completed that here.

This yr I was blessed to work with some amazingly beneficiant donors.  From the fabulously wealthy pink Karma rug donated by Nourison to the beautiful blue velvet channel back Aviator sofa and cream and gold accent chairs offered by TOV Furniture, my vignette was full of daring assertion making pieces.  The beautiful graphic black and white print Mitchell Black wallpaper was a crowd favorite and offered the right backdrop for the paintings by Brooklyn Dolly and Rachel Stewart Art.  Sprinkled throughout the vignette have been more nods to culture and style, just like the beautiful outsized African feathered necklace and African glass beads from Chairish, a diverse collection of trend books that included CHANEL, Seventies Glamour, and The Coveteur, and the pair of Mongolian fur-trimmed ottomans from TUFT. 

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc.Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc.Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: How would you describe the method to a designer who has not yet participated? What advice would you give them?

SS: The whole process could be a bit daunting initially but the advantages of collaborating are past rewarding. There are lots of logistics to be thought-about (contacting vendors, arranging shipments and deliveries, making a cohesive look from items donated from quite a lot of sources).  My recommendation to incoming designers can be that though, as designers, we delight ourselves on staying true to our initial visions, with DOAD, it’s a must to permit yourself to be versatile within the process. We rely heavily on the generosity of donors. As such, there could also be occasions when the product you need to use is just not obtainable. These situations require you to assume on your toes and stay flexible. All the time remember a plan B or an alternate look you possibly can execute.

Advice:

  • Start requesting donations early on. If there’s an merchandise you really need to function in your vignette or a brand you’ve been dying to work with, go for it! Reach out to distributors and share Housing Works’ superb mission on ending AIDS and homelessness. You’d be stunned how many people need to give back and are prepared to generously donate to such an awesome cause.
  • Assume forward! As you’re planning the set up of your area, attempt to anticipate both the perfect, and the worst case situations. All the time have a plan B!
  • Pay attention to the deadlines!
  • Don’t hesitate to succeed in out to designers and creatives who’ve beforehand participated.

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: Can you share any of the struggle tales in getting the sales space truly set up? How much time do you need to get all of it accomplished?

SS: Although we plan for months main up to the event, we’ve got a very brief time period to truly set up our areas. We are allotted a total of 13 hours to primarily rework a totally empty field into a totally designed, curated, and styled area. So, it’s a bit chaotic, and it’s undoubtedly an all-hands on deck type of state of affairs. In addition to calling in assist from tradesmen, I referred to as on pals to assist with every little thing from unboxing to creating runs to the flower district for recent florals.

Downtown: Do you might have any behind the scenes stories you’ll be able to share?

SS: I used to be born and raised in NYC, however I’m based mostly in Maryland now. So juggling the on a regular basis duties that include being a mother of five and the logistics of planning an extended distance design and install with so many shifting pieces is usually a problem. 

Attendees get to see the superbly styled areas on opening night time, however know little of the behind the scenes craziness that goes on just hours before the large night time. In the course of the set up, I used to be fielding calls from everyone from the varsity nurse, my toddler eager to FaceTime me to point out me her newest unicorn drawing, to my college-aged daughter in search of advice on what to put on. Meanwhile, the wallpaper installer knowledgeable me that the wallpaper I’d been ready all day to have put up wouldn’t be capable of occur till day two of installation, throwing a monkey wrench in my plan to have the majority of the installation of my area installed on day one occasions proper?

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: What is one merchandise in your sales space you would like you might have taken house your self?

SS: Oh my goodness! There have been so many pieces that spoke to me in my vignette. I might like to have taken house that beautiful blue Aviator couch from TOV! The rich shade, tufted element and the Lucite ft have been giving full on luxe vibes.

Downtown:
What have been a few your favorite booths and why?

SS: Designers actually bought their A recreation this yr! There were so many superb thoughtfully
designed areas. A number of personal favorites have been:

  • Halden Interiors (serene, trendy natural feel with cultural influences and so much texture)
  • Bailey Li (Her area spoke to the really transformative powers of a designer’s ingenuity. Her custom-painted metallic completed partitions have been beautiful. Each piece in her area had a singular story of its own but she was capable of visually connect each bit to at least one one other.)
  • Beth Diana Smith (the best way the lighting twinkled towards the pieces in her vignette felt absolutely magical. Liked the jewel tones juxtaposed towards these brass accents.)

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: Would you participate in DOAD again and in that case, why? Do you have got an concept of what your sales space would seem like?

SS: Absolutely! It’s such a tremendous alternative to provide back. I haven’t began working on what my booth will seem like subsequent yr, but you possibly can all the time rely on me for a modern mixture of shade, sample, and curated international items!

Downtown: What has been one of the rewarding points of collaborating in DOAD?

SS: One in every of my favourite elements of this occasion is the gorgeous
relationships cultivated with different designers as we work alongside one another.
Sure, we are all targeted on presenting our best, however there’s additionally this
collective spirit of help and comradery amongst the designers. Lending one
one other a serving to hand, sharing assets, giving styling advice, and even
splitting dinner orders are all part of the experience that makes this event so
memorable.

The reward is two-fold. There’s
the sweetness in the bond that’s created with fellow designers, and then there’s
the reward in know that this lovely experience we’ve been blessed to
participate in immediately impacts and benefits the lives of so many. This yr,
greater than $1.1 million was raised in help of this effort. Speak about giving
again!

Downtown: What’s subsequent for you?

SS: It’ll be a busy summer time. I’m at present working on shopper tasks in NYC and Virginia as well as planning to do one other design event in NYC in August.

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works’ Design on a Dime.